Email scoring  is a new technology that uses data points like opens, click-throughs, and conversions to determine the likeliness of an email address to engage with your company or product. It can help you understand your subscribers better and improve your email campaigns, resulting in increased deliverability and conversions.

How to use email scoring

When setting up your email lead scoring system, there are several things you want to keep in mind. One is that leads should be scored based on how likely they are to convert, not on the behavior itself. For example, User A signs up for your email list because they enjoy your content, but that doesn’t mean they’re ready to buy.

You can also score leads based on the level of engagement they have with your website, or on their demographics, such as age, location, orientation and ethnicity. Then, you can target those subscribers with relevant offers that are designed to convert them as quickly as possible.

Demystifying Email Scoring: A Guide to Understanding How Email Scoring Works and How to Use it for Fraud Prevention

There are a number of ways you can increase your email reputation as a sender, including improving your response time and decreasing spam reports. In addition, you can try sending to different mailbox providers to see how they treat your messages.

Getting rid of spam complaints

To minimize the number of complaints you get, make it easy for your subscribers to unsubscribe from your emails and make it clear in your messages that they can do so. You can also make it easy for your subscribers to report a bad email, which will help lower your SPAM report.