Whether your business is in the news for its latest product or because of a crisis, media exposure is one of the key factors in making a company. Often the smallest detail can have an enormous impact on your reputation and bottom line so it’s important to understand how the media works and how to work with them. This is where media training can be invaluable.
A successful media training program will teach you how to articulate your key messages, improve body language, and overcome nerves. It will also give you the tools and techniques to manage difficult questions and bridge them back to your core messages. Using realistic scenarios and professional interviewers is a great way to build confidence and learn how to handle tough or hostile questions.
Mastering the Art of Media Training: Essential Strategies for Effective Communication
Tip 1 – Use simple language – This is very important, especially when answering complex questions. Long answers can confuse or bore the audience and may lead to you missing out on a key point. Similarly, technical jargon can be very off-putting. Try to be personable and tell a light joke when appropriate!
Be aware of your strengths and weaknesses – Some people will shine in a media situation and some won’t. A good media trainer will recognize this and advise you on who is ready to take on all interviews, who can do specialized interviews, and who may need further training before being allowed to speak to the media.